Key Takeaways

  • Aggregator marketplaces grow stronger when they become decision-enabling platforms.

  • Users convert faster when confidence and pricing transparency are addressed early.

  • Combining inspiration + utility + conversion significantly lifted user engagement.

  • AI worked best when solving with real design data, not just adding AI hype.

Outcome

  • 54% rise in user engagement

  • Increased qualified interior design leads by 42%

  • Increased perceived value of Magicbricks HomeInteriors ecosystem.

  • Increased designer consultations by 33%

  • Funnel drop-offs by reducing friction in estimation and discovery flows.

  • Current Status: Despite having strong user engagement metrics in the first quarter, due to high cost constraints, it has been put on hold for now.

Constraints

  • Operational & Technical Constraint: System infrastructure functionality depends on the third-party API provider Segmind, creating dependency around uptime, scalability, performance.

  • Data dependency: Data of only 15 designers is available.

  • Technical feasibility: AI image generation and estimation logic had to work within performance and cost constraints.

  • User trust barrier: Users might hesitate to use AI for house estimates.

Solution Strategy

Reposition HomeInteriors from an Aggregator Marketplace service to an AI-assisted decision making platform.

Target Audience - Homeowners seeking Interior design solutions, Architects and Interior Designers to get a client

Key Problem

  • Existing flow acted only as a listing aggregator, offering limited value before conversion.

  • Users struggled to visualise final interior outcomes before contacting designers.

  • Low user engagement due to lack of trust and pricing clarity created hesitation in submitting leads.

  • Key Observation: If users get confidence of the visuals, they are more likely to share contact details and proceed with speaking to designers.

MagicDesignAI

Shipped and led a new approach for HomeInteriors in Magicbricks using AI to convert Leads and get user engagement. Designed MagicDesignAI to visualise designs using AI, get an estimate and connect with the designers.

In last quarter, it resulted in a 54% rise in unique visitors.

Role

UX Designer

Team

2 Designers+1 PM+Tech

Design Duration

2 Months

Platform

M-site I B2B, B2C

My Contribution

  • Conceptualized AI-led product aligned with user needs & business goals.

  • Designed end-to-end User flows for MagicDesignAI.

  • Defined interaction patterns for visualization, estimate generation, and designer matchmaking.

  • Led the initiative from concept to shipped solution. Collaborated with product manager and developers for rollout.

  • MagicDesignAI allowed users to - Visualize room designs using AI, explore styles instantly, get estimation, and connect with designers.

  • Created a higher-intent funnel by combining inspiration + estimation + lead conversion.

  • Before staging, initially introduced Beta version of MagicDesign AI.

1-10 Growth Stage (B2C, B2B)

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