Proposed Designs
10-100 Mature Stage (B2B)
Luminous mPartner
An end-to-end distributor & dealer operations platform with points based reward program. A platform where users can do self-onboarding with KYC verification, register sales, and use I-smart to redeem rewards and view all transaction history
Role
Associate UX Designer
Team
2 PM+1 Designer+Tech
Design Duration
4-6 Weeks
Platform
Web, Msite & App
Solution Strategy
Design a unified platform combining onboarding, sales tracking, and rewards. Simplify KYC with step-by-step guided flows + status tracking along with real-time sales reporting visibility
Target Audience - Distributor, Dealer, Electrician
Key Problem
Unstructured App Architecture, offline task dependency, broken reward journey
Fragmented dealer and distributor workflow in onboarding process and user management, sales tracking, and rewards.
Slow and manual KYC approval process.
Inconsistent and unreliable sales reporting. Lack of transparency in loyalty/reward system. Low trust in the platform leading to poor engagement
Key Observation: Dealers and distributor trust is directly linked to visibility of earnings and reward status
Constraints
Dependency on external systems for KYC verification and data sync.
Limited digital literacy of users. Need to align with existing users, business processes and hierarchy
Key Takeaways
Applied gamification strategies to improve transaction engagement and retention.
Designed a secure onboarding flow using KYC verification for smoother user activation.
Improved ability to design role-based experiences, ensuring distributor, dealer, electrician and admin get personalised views based on their needs.
Gained technical understanding of APIs to design realistic, data-driven UI flows.
Built advanced prototypes to simulate real product interactions and validate user journeys.
Designing for behavior + business constraints together leads to better adoption
Outcome
48% to 82% increase in KYC completion rates and average onboarding time reduced from 3 days manual process to 6 hours.
35% increase in engagement and trust in loyalty ecosystem
45% onboarding-related support queries.
Reduced dependency on manual processes and support teams
My Contribution
Proposed new information architecture with stakeholder alignment and led end-to-end UX design for the dealer/distributor platform
Seamless user verification and revamped sales registration module. Identified key friction points through stakeholder discussions and flow analysis. Digitized distributor and dealer workflows along with KYC onboarding.
Structured broken reward journey and enable redemption system
Standardized style guide followed by brand guidelines and worked closely with developers for feasible and scalable implementation
Previous Information Architecture
Proposed Information Architecture
Proposed Information Architecture
Achievement: Revamped App got launched in December 2023 (Within 2 months)
