Place Bid Designs
Onboarding Designs
MagicVisit Designs
Key Takeaways
Learned how to design a bidding-based marketplace flow that balances business revenue.
Improved ability to design high-intent lead distribution journeys that directly impacts retention and CPL.
Gained experience in creating competitive engagement mechanics (bidding) to increase platform participation.
Understood how to build trust-driven onboarding.
Learned how to align UX decisions with business KPIs like lead quality, site visit conversion, and retention.
Expected Business Impact
Streamlined onboarding flow for agents and builder project approvals to reduce operational friction
Reduced dependency on repetitive buyer follow-ups impacting Cost per Lead (CPL)
Increased transparency and competitiveness through a real-time lead bidding ecosystem
Built a scalable workflow for efficient lead allocation to high-performing agents.
My Contribution
Created a system to distribute high-intent, site-visit-ready buyer leads to winning agents.
Reduce coordination by streamlining the process into a transparent and trackable flow.
Introduced a Project Handshake Meeting step to verify project authenticity and align expectations.
Enabled agents to compete through bidding, ensuring only serious and capable agents win leads.
Followed a design system. Collaborated with product manager and developers for rollout.
Constraints
Since site visit bookings were being handled in parallel by the CRM sales team, there was no defined bid closure timeline. This means dependency conflicts, bidding cycles remains open-ended, leading to budget inefficiencies and inconsistent lead attribution.
Solution Strategy
Design a Agent Bidding Platform where agents could onboard projects & bid with other agents to get site-visit ready buyers.
Target Audience - Agents registered with Magicbricks
Key Problem
Site visit package which was sold to builders led to decline in purchases due to poor lead quality.
For builders, Cost per Lead (CPL) increased because multiple follow-ups were needed to onboard buyers.
Key Observation: Agents didn't have direct access to verified, site-visit-ready buyers, impacting their performance.
Platform
Web, M-site I B2B
Design Duration
6-8 Weeks
Role
UX Designer
Team
2 PM+1 Designer+Tech
MagicVisit is a Agent Bidding Platform where agents can compete with other bidders and lead the highest bid to win the Site-Visit ready buyer leads. To be eligible for the bid, agents needs to get project approval from the builder.
MagicVisit
0-1 Early Stage (B2B)